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    Helping technology companies increase traction.
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    Through customer-centric proposition design.
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    Brand and Value Proposition design services.

Value Propositions

Increase customer take-up by connecting your offer to your customers in a way that they value. Combining the latest value proposition design techniques with tried and tested brand planning skills we deliver solutions which work in practice and deliver results. Choose a masterclass, workshop or tailored consultation.

Brand Design

Make the most of how you present your value proposition and stand out from the crowd by creating the right logo and visual, verbal and musical identity. Help develop and manage your company culture and communicate externally with a set of company values which reflect your value proposition.

Top Tips

    Avoid costly mistakes and make the most of your investment by getting the latest top tips drawn from deep experience of managing global brands and latterly working with early stage businesses. Explore a range of topics such as developing your offer, logo, identity and values.

  • Get traction through customer-centric value proposition design.


As coach in residence for Value Proposition and Brand design in Wayra, Telefonica’s accelerator, I work with technology companies of every type including FinTech, Cybersercurity and Intelligent Mobility, covering high growth technology areas such as AI and IoT.

Whether you want help with ideation, an MVP or an operational business, Ascendit can help you crystallise your value proposition and directly impact on your ability to communicate and sell your offer.

Ascendit are a team of hands-on problem-solvers, who combine a strategic approach with a weighty dose of pragmatism. We all have proven track- records in delivering customer-centric solutions which work in practice.

We use our depth of experience in global brands and combine this with the latest value proposition design techniques to deliver a crystal clear value proposition, giving you the foundations on which to build a future world class brand.

What clients say about us

  • "I had the pleasure to work with Deborah who helped us develop the value proposition for Splento. Not only did she help us navigate a very complicated process, but helped us put our very diverse team on the same page. The tremendous value that we got from our meetings and workshops is beyond anything I expected. It shaped the way we currently look at our business and helped us create more effective communication and sales assets"

    Bogdan Maran: Co-Founder Splento (Photographers on Demand)
  • "I highly recommend engaging in this value proposition exercise specifically with Deborah. It's not onerous and the benefit is significant, subsequently our key message to our customers, partners and potential investors is clear as a result. "

    John Tolhurst: CCO Ioetec Ltd (Cloud to IoT Cybersecurity Solutions)
  • "Deborah has an outstanding ability to understand (better than you do) what your business can offer to its target market and how best to articulate its value to that audience - she'll even bring the internal teams on this important journey too. She has successfully helped me deliver superior outcomes on many occasions now and I have no hesitation in recommending Deborah."

    Sue Jones: Vice President Marketing Digital Realty (Full Scale Data Centre Provider)
  • "Deborah was absolutely amazing at understanding our business. She helped us realise our customers wants and needs which in turn has helped develop our sales team. Many thanks Debs! I would recommend to any business"

    Chris Hughes – CEO Jobskilla (Training Course Platform & Services)
  • "In 2018 we did a massive transformation in our business model: from a project based company into a SaaS product company with global reach. Deborah helped us all the way to build a proper value proposition for our products and Pobuca in total as a company. I highly recommend her services!"

    Isidoros Siderideris: CEO Sieben-Pobuca (CRM Software House)
  • "As she has grown and managed brands on the client side, Debs brought insight that has sharpened our positioning and accelerated our growth aspirations considerably"

    Jez Groom – Owner Cowry Consulting (Behavioural Economics Consultancy)